Are your employer branding efforts paying off? Which job boards and campaigns bring real applicants, and which only bring clicks? The Careers site board answers these questions in one place. It shows how many people visit your careers site, where they come from, which jobs they look at, and how many go on to apply.
The board is a ready-made template in Reports. Add it once, and it fills with your careers site data automatically.
Note: The Careers site board uses data from careers site analytics, which is on by default for every CareersHub careers site. If analytics is turned off, the board has no data to show. Learn more in Careers site analytics.
Add the Careers site board
Start from the template, then change it to fit your team.
Go to Analytics.
In the sidebar, click the + Add new button below your list of boards.
In Board templates, select Careers site from the list. You can also search for it by name.
To preview the board with your own numbers instead of sample data, turn on Show my real data.
Click Use template.
The board appears in your sidebar. You can move, remove, or add reports on it, just like on any other board.
Key data
The six tiles at the top give you a quick view of your careers site. The first row covers visits, and the second row covers applications. By default, these tiles show the last 7 days.
Visits: The number of visits to your careers site. A visit ends after 30 minutes of inactivity. If the same person comes back later, it counts as a new visit.
Average visit duration: How long a visit lasts on average, from the first to the last action the visitor takes.
Careers page bounce rate: The percentage of visits where the visitor viewed only one page and left without doing anything else.
Applications: The number of applications submitted through your careers site.
Applicant conversion rate: The percentage of visits that ended with a completed application.
Application form drop-off rate: The percentage of application forms that candidates started but didn't finish.
How to read the key data
A low bounce rate and longer visits suggest your content is interesting to visitors.
A high conversion rate is a good sign that your job postings are attractive and easy to understand.
A low drop-off rate suggests your application forms don't put candidates off.
Visits are not unique visitors. One person can make several visits, and each visit can include several page views.
Average visit duration doesn't include bounced visits. If someone reads one page for 10 minutes and then leaves, that visit isn't part of the average.
Applications only counts applications submitted through your careers site. Candidates you add manually, import, or source aren't included, so this number is usually lower than your total candidate count.
Tip: Careers sites often have a higher bounce rate than other websites, because many visitors open one job and leave. A bounce rate of 50-60% can be normal. Compare your numbers over time rather than against a fixed target.
Advanced reports
Below the key data, six reports let you look deeper and compare jobs and sources. By default, these reports show the last 30 days.
Visits over time
Shows how the number of visits changes over time. Use it to spot trends, like a rise in traffic after you post a new job or launch a campaign.
Applications over time
Shows how the number of applications changes over time. Compare it with Visits over time: if visits go up but applications don't, more people are finding your site, but they aren't applying.
Most visited jobs
Lists your jobs by number of visits, so you can see which ones get the most interest. A job with many visits but few applications is worth a closer look. A job with very few visits may need more promotion.
Applications per job
Compares the number of applications each job receives. Use it to see which jobs attract candidates.
Visits per source
Shows which channels bring visitors to your careers site — for example, Indeed, LinkedIn, Google for Jobs, search engines, or visitors who come to your site directly.
Applications per source
Shows which channels bring in applications, not just visits. Compare it with Visits per source to see which channels bring real applicants and where your marketing budget works best.
Turn careers site visits into applications
A recruiter at a retail company checks the Careers site board every Monday. This week, Visits per source shows that a new LinkedIn campaign is bringing in lots of visitors. But Applications per source shows that very few of them apply.
The recruiter checks Application form drop-off rate and sees it's low, so the form isn't the problem — visitors leave before they open it. The recruiter updates the campaign to point to the right job instead of the careers site home page, and applications start to catch up with visits.
Tip: Team leads and recruiters who plan your recruitment strategy can check this board weekly. It shows how candidates behave on your site before they apply, so you can act early.
Frequently asked questions
What counts as a visit?
What counts as a visit?
A visit starts when someone lands on your careers site and ends after 30 minutes of inactivity. If the same person comes back later, that's a new visit.
What's the difference between conversion rate and drop-off rate?
What's the difference between conversion rate and drop-off rate?
Applicant conversion rate looks at the whole journey: out of all visits, how many ended with an application. Application form drop-off rate only looks at the last step: out of everyone who started a form, how many didn't finish it. Low conversion with low drop-off means visitors aren't reaching the form. High drop-off means the form itself may be too long or complex.
Why is my Applications number lower than my candidate count?
Why is my Applications number lower than my candidate count?
The board only counts applications submitted through your careers site. Your candidate count also includes candidates you add manually, import, or source.
Why does a job show a 100% conversion rate?
Why does a job show a 100% conversion rate?
Rates can look extreme when a job has very few visits. For example, one visit and one application gives 100%. Use a longer date range to get a more reliable number.
Can I change the reports on the board?
Can I change the reports on the board?
Yes. After you add the board, you can move, remove, or add reports, and change each report's date range.
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