Once connected and once any required cookie consent is given, Google Analytics can track page views across your careers site and report when visitors start and submit an application.
Once connected, and once any required cookie consent is given, Google Analytics can track page views across your careers site and report when visitors start and submit an application.
Note: This article covers the CareersHub — you'll need access to the CareersHub editor to set up the integration.
Before you start
You need a Google Analytics measurement ID for the property you want to track. It looks like G-XXXXXXXXXX, and you'll find it in your Google Analytics account under Admin > Data streams.
Tip: If you're not sure where to find it, Google's guide on how to find your measurement ID walks you through it.
Note: The field in Recruitee also accepts a Universal Analytics tracking ID (UA-XXXXXXXXX-X), but Universal Analytics no longer collects data. Use a G- measurement ID from a Google Analytics 4 property.
Connect Google Analytics
In the CareersHub, go to Settings > Integrations.
Find Google Analytics in the list and click Integrate.
Read the confirmation points, then click Accept and integrate.
Note: By accepting, you confirm that the integration complies with applicable laws and regulations, that you've read Google's terms and conditions, and that you understand Tellent Recruitee isn't responsible for how Google processes data.
Enter your measurement ID in the Google Analytics Tracking ID or Measurement ID field.
Click Integrate.
Google Analytics now shows a green Integrated badge in the list. Once the integration is active and any required cookie consent is given, data can be sent to your Google Analytics property.
To change the ID later, click the gear icon next to the integration.
Important: Google Analytics sets cookies on your careers site. By default, the script only loads after a visitor accepts cookies. Check your cookie settings before you rely on the data. For details, see Manage cookies and integrations on your careers site.
See what Google Analytics tracks
Beyond standard page views, your careers site sends two custom events to Google Analytics:
application_form_start— a visitor starts filling in an application form, or clicks an Apply with Indeed button.application_form_submission— a visitor submits an application.
Both events include two parameters you can use to break the data down by job:
offer_id— the internal ID of the job.offer_title— the job title as it appears on your careers site.
Tip: In Google Analytics, register offer_id and offer_title as custom dimensions (Admin > Custom definitions). You'll then be able to build a report showing form starts and submissions per job — a quick way to spot listings that attract traffic but lose people at the application form.
Manage cookie consent for Google Analytics
Once the integration is on, Google Analytics appears as a cookie provider on your careers site. You control whether visitors have to agree to it before tracking begins.
In the CareersHub, go to Settings > Cookies.
Scroll to Cookie providers and find Google Analytics.
Click the edit icon.
Under Consent settings, choose one of the following:
Require consent
Google Analytics only loads after a visitor accepts cookies on your site. Visitors who decline aren't tracked. This is the default.
Don't ask for consent
Google Analytics loads immediately, without waiting for visitors to accept cookies. The interface confirms this with the message "Google Analytics script and associated cookies will load immediately."
Important: Loading Google Analytics without consent may not comply with the GDPR or the ePrivacy Directive. Check with whoever handles data privacy at your company before you choose this option.
Edit the Cookie provider description if you want to change how Google Analytics is described in your cookie banner. If your careers site has more than one language, use the language tabs to translate it.
Click Save.
Note: Consent settings only apply when Ask for cookie consent is switched on for your site, under Settings > Cookies > Cookie consent. With the cookie banner off, Google Analytics loads for everyone regardless of this setting.
Edit or disable the integration
In the CareersHub, go to Settings > Integrations.
Click the gear icon next to Google Analytics.
Change the Measurement ID and click Save, or click Disable integration to stop tracking.
Disabling removes the Google Analytics script from your careers site and removes it from your cookie providers list. Your Measurement ID is kept, so you can switch it back on later without re-entering it.
Example
A recruitment marketing manager at a retail company connects Google Analytics to see whether a new campaign is working. After a month, she filters application_form_start by offer_title and finds that the Store Manager role in Rotterdam gets four times more form starts than submissions — far worse than her other jobs. She opens the job and sees a long list of required custom fields in the application form. She could then test whether reducing the number of required fields improves the completion rate.
Frequently asked questions
How long until I see data in Google Analytics?
How long until I see data in Google Analytics?
Page views usually appear in the Realtime report within a few minutes. Standard reports can take up to 24 hours to populate.
I connected the integration, but I'm not seeing any data. What's wrong?
I connected the integration, but I'm not seeing any data. What's wrong?
The most common cause is cookie consent: if Require consent is set and visitors decline cookies, they aren't tracked. Check your consent setting under Settings > Cookies > Cookie providers, and confirm you entered the measurement ID for the right Google Analytics property.
Can I connect more than one Google Analytics property?
Can I connect more than one Google Analytics property?
No. The integration takes one measurement ID per careers site.
Can I use Google Tag Manager instead?
Can I use Google Tag Manager instead?
Not through this integration — it only accepts a Google Analytics measurement or tracking ID. If you need Tag Manager, you can add it through a custom integration or custom code under Settings.
Does this track my Tellent Recruitee account, or just the careers site?
Does this track my Tellent Recruitee account, or just the careers site?
Just the careers site. The integration doesn't track anything inside your Tellent Recruitee account.