If you're promoting your jobs through Facebook or Instagram ads, you'll want to know which of those ads actually bring in applicants. The Facebook Pixel connects your careers site to Meta, so you can see which visitors came from your campaigns, which ones started an application, and which ones applied.
You can set it up in a few minutes from the CareersHub — no code needed.
Note: Facebook Pixel was renamed to Meta Pixel in Meta's own tools. While we still call it Facebook Pixel in the CareersHub, it's the same thing, and your Pixel ID works exactly the same way.
Before you start, you'll need a Facebook Pixel ID from your Meta Business account.
If you don't have one yet, learn how to set up your Pixel in Meta's Business Help Center.
Your Pixel ID will be a 15-or 16-digit number. Copy it before you start, so you can paste it straight into the CareersHub.
Add your Facebook Pixel to your careers site.
It helps you see how your ads perform and build audiences. You need your Pixel ID first.
In the CareersHub, go to Settings > Integrations.
Find Facebook Pixel in the list and click Integrate.
Read the integration details, then click Accept and integrate.
Note: This step asks you to confirm that you've checked Meta's terms and conditions, that the integration complies with the laws that apply to you, and that you understand Tellent Recruitee isn't responsible for how Meta processes the data it collects. Make sure to familiarize yourself with these steps before proceeding.
Paste your Pixel ID into the Facebook Pixel ID field.
Click Integrate.
Your Facebook Pixel is now added to your careers site. Head to Meta Events Manager to confirm that events are coming in.
Important: The CareersHub doesn't check whether your Pixel ID is valid. If you paste the wrong number — or leave the field empty — the integration still saves and shows as Integrated, but Meta won't receive anything. If you see no events in Events Manager, check your ID first.
What the Facebook Pixel tracks
Once it's live, the Pixel sends three events to Meta:
Event | Type | When it fires |
PageView | Standard | Each time a visitor loads a page on your careers site |
application_form_start | Custom | The first time a visitor types into the application form on a job page |
application_form_submission | Custom | When a visitor successfully submits an application |
The two application events are custom events, so you'll find them under custom events in Meta Events Manager rather than alongside standard events like Lead or CompleteRegistration. Both include the job ID and title, so you can break the results down by job.
Note: PageView fires on a full page load. Your careers site loads new pages without a full refresh as visitors click around, so you'll see one PageView per visit rather than one per page viewed. Your application events are unaffected.
Tip: In Meta Ads Manager, use application_form_submission as the conversion event when you optimize a job campaign. It's the event that maps to an actual application, so it gives Meta the clearest signal about who's worth showing your ads to.
The Pixel runs on every page of your careers site — your job list, individual job pages, and any content pages you've built.
Manage cookie consent for the Facebook Pixel
The Facebook Pixel uses cookies to recognize visitors, so it falls under your cookie consent settings. By default, it waits for consent: the Pixel doesn't load at all until a visitor accepts Facebook Pixel cookies in your consent banner.
Two settings control this, both in Settings > Cookies:
Your site-wide consent banner
The Ask for cookie consent toggle turns the consent banner on or off for your whole careers site. If it's off, no banner is shown and the Pixel loads for everyone.
The Facebook Pixel consent rule
Under Cookie providers, select Facebook Pixel to choose how it behaves:
Require consent - the default. The Pixel only loads for visitors who accept Facebook Pixel cookies.
Don't ask for consent - the Pixel loads immediately for everyone.
On the same screen, you can edit the description visitors see next to the Facebook Pixel checkbox in your banner, and translate it into each language your careers site uses.
Once set up, visitors will have the option to accept or reject the Facebook Pixel cookies in your consent banner:
Important: Whether you need consent before loading the Pixel depends on where your visitors are and which privacy laws apply to you. We can't advise on this — check with your legal team before you switch off Require consent.
Note: If a visitor withdraws consent partway through a visit, the Pixel stops on their next page load rather than instantly. Anything already loaded stays until then.
Edit or turn off the integration
Go to Settings > Integrations and click the gear icon next to Facebook Pixel to change your Pixel ID, then click Save.
To stop the Pixel from loading, open it the same way and click Disable integration. Your Pixel ID stays saved, so you can switch it back on later without pasting it again.
Example
Say you're hiring five warehouse staff and you run an Instagram ad campaign for the role.
You set up the Pixel, then create a custom conversion in Meta Events Manager based on application_form_submission, filtered to that job's title. Ads Manager now shows you cost per application, not just cost per click — if you can see that your video ad brings in applications at €12 each while your static image ad sits at €40, you can move your budget accordingly.
Later, you can build a custom audience of everyone who fired application_form_start but never application_form_submission — people who began an application and dropped off — and retarget them with a reminder.
Frequently asked questions
Where do I find my Pixel ID?
Where do I find my Pixel ID?
In Meta Events Manager, select your Pixel. The ID is the number shown under its name. Meta's guide to setting up a Pixel walks through creating one.
I've set it up, but Events Manager shows nothing. What's wrong?
I've set it up, but Events Manager shows nothing. What's wrong?
Check these in order: your Pixel ID is correct and complete; there are not added characters or spaces before and after your Pixel ID; you've accepted Facebook Pixel cookies on your own careers site (if consent is required, your own visit won't register until you do); and you're looking at a live careers site rather than the CareersHub editor, where events are deliberately suppressed.
Can I use Google Tag Manager instead?
Can I use Google Tag Manager instead?
There's currently no Google Tag Manager integration available in the CareersHub. You can add a GTM container through Settings > Custom code, but anything you load that way sits outside the cookie consent controls described above, so you'd need to handle consent within GTM yourself.
Can I run the Facebook Pixel and Google Analytics at the same time?
Can I run the Facebook Pixel and Google Analytics at the same time?
Yes. They're separate integrations and don't interfere with each other. See Connect Google Analytics to your careers site.
Can I track other standard Meta events, like Lead or ViewContent?
Can I track other standard Meta events, like Lead or ViewContent?
Not through this integration — it sends the three events listed above and nothing else. You can build custom conversions in Meta Events Manager on top of them, which covers most reporting needs.