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Set up SEO for your careers site and jobs

Learn how to set titles, descriptions, and images for your careers site, pages, and jobs.

When someone finds one of your jobs through Google — or opens a link a colleague shared on LinkedIn — what they see first isn't your page. It's a title, a one-line description, and an image. You control all three from the CareersHub and the job editor.

You can set them at three levels: a default image for the whole careers site, a title, description, and image for each page, and a title, description, and image for each job. The more specific setting always wins.

Note: None of this reaches search engines unless Careers site indexing is turned on. Check Settings > Company settings > Careers site first — see Manage your careers site's URL and search visibility.


Set a default social sharing image for your careers site

Start here. This image is used everywhere you haven't chosen something more specific, so setting it once means every link to your careers site shares with a sensible picture.

In the CareersHub, click Settings in the top bar.

Select Social sharing image in the left menu.

Under Default image, hover over the image and click Upload image.

Pick an image, and it saves straight away.

To swap it later, hover over the image and click Replace. To clear it, hover and click the trash icon next to Replace.

Note: Recommended size is 1200 × 630 pixels, as JPG, JPEG, or PNG. Smaller images get stretched, and the wrong shape gets cropped — social networks crop from the centre, so keep logos and faces away from the edges.

Tip: If your careers site runs in more than one language, use the language tabs above the image. Each language can have its own default, which is worth doing when your image has text on it.


Write a title and description for a page

Every page on your careers site can have its own title and description. This is the text Google shows in its results, and the title is also what appears in the browser tab.

Open the page in the page editor.

Click the settings (gear) icon in the top bar, next to the page name.

Go to the SEO tab.

Fill in Title and Description.

Click Save.

The preview at the top of the tab updates as you type, so you can see roughly how the page will look in search results before you save.

Note: Description is capped at 200 characters, and a counter shows how many you have left. That's deliberate — search engines cut descriptions off at around that length anyway.

Tip: Leave Title empty and the page name is used instead. That's fine for a page called "Life at Acme", but a page called "Page 2" deserves a real title.

Choose a social sharing image for the page

In the same Page settings dialog, go to the Social sharing image tab.

Hover over the image and click Upload image, or Replace if one is already set.

Click Save.

The preview here shows the image together with the title and description from the SEO tab, laid out the way a social network would show them. If you haven't set an image for this page, the preview shows the one it will fall back to.

Note: The job details page has no SEO or Social sharing image tab. It's a template that shows you how your jobs look — each job carries its own title, description, and image. See the next section.


Write a title and description for a job

Jobs are usually what candidates actually search for, so this is the highest-value section of this article. Every job has its own set of SEO fields, separate from the job's title and description.

Open the job and click Edit.

Go to the Social sharing tab in the left menu.

Under SEO, fill in Title and Description.

Click Publish changes.

The preview above the fields shows your company name, the job's URL, and the title and description as they'd appear in search results.

Note: Your careers site name is added in front of the title on the live page, so a job with the title "Senior Backend Engineer — remote, Berlin" shows up as "Acme - Senior Backend Engineer — remote, Berlin". Leave room for it.

Tip: You can also get here from the job's Promote page — look for the Social media and SEO card and click Open. You'll need permission to manage jobs; without it the card is greyed out.

Choose a social sharing image for the job

On the same Social sharing tab, find Social media image.

Click Upload new image in the top-right of that section.

Pick an image. It uploads and saves immediately — you don't need to click Save

changes for the image. To remove it, click the delete icon on the image itself.

Note: Archived jobs are read-only. The fields are still there, but you can't change them until the job is reopened.

Tip: Customizing the job's URL helps too — a URL like /o/senior-backend-engineer reads better in search results than a string of numbers. See Customize the URL of your job.


Which title, description, and image a page ends up using

Nothing is ever blank — if you haven't set something, a fallback fills in. Knowing the order saves you from setting the same image in five places.

On a job page:

Uses

Title

Your careers site name, plus the job's SEO Title — or the job title if that's empty

Description

The job's SEO Description — or the start of the job description if that's empty

Image

The job's Social media image → your careers site Default image → a standard Recruitee image

On any other page:

Uses

Title

The page's SEO Title — or the page name if that's empty

Description

The page's SEO Description — or the page name if that's empty

Image

The page's Social sharing image → your careers site Default image → a standard Recruitee image

Note: On a multi-language site, each level checks the language the visitor is viewing first, then your primary language, before moving down the list. So an English default image covers your German pages until you set a German one.


Here are some ways to use these settings

You can use these settings to control how your careers site and jobs appear in search results and when people share them on social media.

Use one image across your careers site

If you’re a small team with limited design resources, upload one strong image as your careers site Default image. It will be used for pages and jobs that don’t have their own social sharing image.

Use different images for different jobs

If you hire for different teams, locations, or types of roles, set a job-level image for each group. For example, you could use an office image for engineering jobs and a store image for retail jobs. Jobs without a custom image will continue to use the careers site default image.

Give a job a clearer search preview

If a job description starts with general company information, add a specific SEO Description for the job. Mention the role, location, and other important details so candidates can quickly understand what the job is about before they open it.

This also avoids the unsupported claim that the click-through rate will definitely increase, while keeping the example useful and action-oriented.


Frequently asked questions

I updated a social sharing image, but the old one still shows when I share the link. Why?

Social networks cache the image, and it can take up to 7 days to refresh on its own. You can force it: paste the URL into LinkedIn's Post Inspector or Facebook's Sharing Debugger and the network re-reads your page straight away.

I filled in a title and description, but my page still isn't in Google. What's wrong?

Most likely one of two things. Either Careers site indexing is off, in which case every page on your site asks search engines to stay away — check Settings > Company settings > Careers site. Or Google simply hasn't come back yet; search engines crawl on their own schedule, and a new page can take days or weeks.

Can I set SEO fields on the job details page?

No, and you don't need to. That page is a template showing how your jobs look. Each job's own Social sharing tab supplies the title, description, and image for its live page.

Do I have to fill this in for every language?

No. Anything you leave empty in a secondary language falls back to your primary language. Filling it in is still worth it — a German description written in German will outperform an English one on google.de.

What size should my images be?

1200 × 630 pixels is the size to aim for, in JPG, JPEG, or PNG. Job images also have a 2 MB file size limit.

Do internal jobs and internal pages show up in search results?

No. Anything marked internal is kept out of search engines and out of your sitemap, whatever you set here.


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