Pre-approved message templates can be used to send customized WhatsApp messages, especially outside the standard 24-hour response window.
These templates are required for automated messaging and are especially useful when re-engaging applicants after periods of inactivity.
Basic message templates can be created directly in WhatsApp Hiring (formerly FunnelBridge), but customized message templates that include placeholders, buttons, and media elements need to be created in Meta Business Manager.
Important:
If you’re using a test number we provided, creating complex templates in Meta is not possible.
1. Access Meta Business Manager
In FunnelBridge, navigate to Settings > Message templates and click Go to Meta Business Manager. You will be redirected to your Meta Business Manager account.
2. Create or edit a template
Click Create template to start a new one, or choose an existing template to edit.
3. Select the template type
Choose the type of message you want to create. We recommend selecting Utility as the category for most hiring-related messages. Click Next to start editing the message template.
4. Configure template details
Here’s how to build your template:
Name and language: Provide a clear name and select the appropriate language for the message.
Header (optional): Add a title or choose a media type (image, video, or document) to display as the message header.
Body text:
Write the content of your message. You can:
Use formatted text (bold, italics)
Insert emojis
Add placeholders by inserting variables, which will be mapped in FunnelBridge when automating messages.
Footer (optional): Include a brief line of text that appears below the message.
Buttons (optional): Choose buttons from the drop-down menu that allow applicants to respond to your message or take a specific action.
Call-to-Action buttons (max 2):
Call a phone number or
Go to a website (choose between Static or Dynamic URLs).
Dynamic links let you personalize URLs by adding variables at the end, directing each applicant to their specific information on your website.
Quick reply buttons (max 3):
Allow applicants to respond instantly by choosing one of the provided options.
5. Submit for approval
Once you’re satisfied with your template, submit it for review by Meta.
You can track the approval status under Message templates.
When approved, the status will be updated, and the template will become available in FunnelBridge.
When rejected, you can revise the content and resubmit the template for approval.
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🚀 Next step
Once approved, you can start using this message template for sending automated WhatsApp messages per pipeline stage.