With the upcoming pricing changes from Meta, every outbound WhatsApp message will be charged individually starting October 1, 2026.. This makes it essential to actively manage your messaging volume and set clear limits to avoid unexpected costs.
1. Set a Monthly Budget with Outbound Message Limits
To help you stay in control, you can define a monthly cap on outbound messages.
If you do not set a limit yourself before October 1, 2026, a default limit will automatically be applied:
1,500 messages per month (WhatsApp Bot)
500 messages per month (Direct Messaging)
👉 Combined, this equals approximately $91 per month in service messaging (based on current pricing).
These limits ensure you stay within a predictable cost range while still enabling consistent candidate communication.
2. Track Your Usage Transparently
You can monitor your outbound message usage directly in your settings in WhatsApp Hiring:
Separate insights for:
WhatsApp Bot
Direct Messaging
Drill-down available per phone number
This level of transparency helps you quickly identify high-usage areas and optimize accordingly.
3. Reduce Messages per Application (Biggest Cost Lever)
The most effective way to lower costs is by reducing the number of messages sent per WhatsApp application.
With Custom Flows, you can configure your WhatsApp Bot to:
Use as few as 3 messages per successful application
Still support complex application flows and forms
Optimizing your application structure can significantly reduce your overall messaging volume - without impacting candidate experience.
👉 Read more in our Help Center article on Custom Flows
⚠️ IMPORTANT NOTE:
Alternatively, you can also set the Direct & Bot Message Limit to 0. In this case, the bot will be automatically deactivated and you will receive the message from the candidate expressing interest in a job directly in the Recruitee inbox. There are no costs for these incoming messages, so you can continue using WhatsApp Hiring without any additional costs.

