The careers site analytics dashboard provides a centralized space to measure how effectively your careers site engages talent. By tracking these behavioral metrics, you can optimize your employer branding, streamline your application process, and evaluate the performance of your active sourcing channels.
Monitor visitor engagement metrics
The dashboard highlights how candidates interact with your pages before deciding to apply.
Total visits: Tracks the total volume of traffic your careers site received within your specified time frame.
Note: A visit starts when a user opens your site and ends if they remain inactive for 30 minutes. If that same user returns after the 30-minute window closes, it is counted as a new visit.
Average visit duration: Highlights the average time spent on your site by users who view more than one page.
Note: This is calculated by taking the duration of all multi-page visits combined and dividing it by the number of all visits, excluding bounces.
Careers page bounce rate: Shows the percentage of visitors who land on your careers site, view only a single page, and leave without taking further action.
Note: This is calculated using the formula:
(Number of single-page visits / Number of all visits) * 100%
Visits over time: Displays your high-level traffic trends. You can group these results by day, week, month, or quarter to track page view aggregation across specific periods.
Most visited pages: Ranks all the specific sections and custom landing pages across your careers site to identify which content holds the highest candidate interest.
Evaluate application and conversion rates
These reports help you measure the conversion efficiency of your hiring funnel and identify potential friction points in your application forms.
Total applications: Displays the absolute number of successfully submitted job applications processed through your careers site within your chosen time frame.
Applicant conversion rate: Illustrates the percentage of site visits that resulted in a completed job application.
Note: This is calculated using the formula:
(Number of all applications / Number of all visits) * 100%
Application form drop-off rate: Measures the percentage of candidates who actively started filling out an application but left your site without submitting it.
Note: This is calculated using the formula:
((Started applications - Completed applications) / Started applications) * 100%
Applications over time: Displays your long-term volume trends grouped by day, week, month, or quarter.
Note: This specific metric only measures organic traffic directly on your site—applications originating from the embeddable jobs widget or custom API integrations are excluded from this graph.
Analyze performance by job and source
Isolate exactly which job openings draw the most attention and see which external platforms provide your highest candidate volume.
Most visited jobs: Ranks your active vacancies by traffic volume, allowing you to see which job descriptions receive the highest visibility.
Applications per job: Displays the total application volume for each job posting so you can identify which roles attract the most candidates.
Application conversion per job: Breaks down the specific conversion efficiency of each listing to pinpoint which job postings convert viewers into applicants most effectively.
Application form drop-off rate per job: Isolates the form abandonment rate for individual roles, helping you identify specific position forms that may be too lengthy or complex.
Visits per source: Breaks down the exact origin of your careers site traffic to show how many visitors arrive from specific external channels.
Applications per source: Measures how many successful applications were completed from each traffic origin, helping you calculate your most effective sourcing channels.
Filter and drill down into your data
Tailor your analytics dashboard to focus on specific time periods, departments, or individual job performance.
Apply dashboard filters
Filter by time frame: Click Select date in the left upper corner of the dashboard to restrict all metrics to a specific date range.
Filter by attributes: Click Add filter to slice your reporting data by Department, Hiring Manager, Job, Recruiter or Talent pool.
Note: Applying a filter at the top of the dashboard will automatically override any pre-existing individual report filters of the same type. If a specific metric does not natively support a chosen filter, that individual report will bypass the filter and display normally.
Inspect the raw data rows
If you see an interesting trend line or data spike, you can drill down into the underlying records:
1. Hover your mouse over any specific number or chart element within a report to highlight it.
2. Click directly on the highlighted number to automatically launch a table view of the raw data rows driving that metric.
3. Customize your table layout by clicking the column configuration icon on the far right to add or remove data columns.
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