Search engine optimization (SEO) is a method of inbound marketing that makes your page findable and trackable by Google, Bing, and other search engines. Job descriptions that are clear, targeted, and searchable attract the most relevant and qualified job seekers to apply to your open roles.
By having the right title and meta description for your careers site and each one of your jobs, you will have search engines such as Google, Bing, and DuckDuckGo index them properly. Your jobs will therefore have a higher chance of staying on top of the search results of potential candidates.
Editing the metadata of your careers site
1. Click CareersHub in the top-right and select Go to dashboard.
2. Click Edit next to Careers site (Version 1.0).
3. Open the Careers site editor on the left and go to SEO and sharing.
The title tag of your careers site. Read more: What is a title tag?
Note: This title is also reflected in the browser tab of your careers site.
The meta description of your careers site. Read more: What is a meta description?
This is the image that can be seen when your careers site is shared on social media. Click Upload new image to update the image.
Note: In case you did not add individual share images to your jobs, this image will also be used when one of your jobs is shared.
Editing metadata per job
1. Click Edit next to a job you’d like to optimize for social media.
2. Go to the Social media tab.
The title tag of each of your jobs.
The meta description of each of your jobs.
Social sharing image
This is the image that will be displayed when the selected job is shared on social media.
Click Upload new image to update the social sharing image for this job.
Why does my recently updated social sharing image not show when sharing the job link?
Recently updated shared images may take up to 7 days to refresh on websites due to caching. To speed up this process you can request to refresh the website’s cache so that your image is updated immediately.
Click here to get to LinkedIn’s post inspector tool.
Click here to get to Facebook’s sharing debugger.
Simply paste your job’s URL into one of the tools above to update it for the website and you should be able to share the link with the recently updated image.
Check out our best practices on writing engaging, inclusive job descriptions that draw the most qualified and diverse talent pool.